October 10 2012

XGAMES

    This article is mainly about how companies have sponsored people in the XGAMES to publicize their business. It talks about how the companies protect themselves from other companies. This tells you how Shaun White became so famous with his sponsors and how he started his own line of jackets and snowboarding pants called “White Collection”. It shows how White’s income of sponsoring is just a grain of sand compared to Tiger Woods’ payment. This article tells how most companies will have a contract so that the person or people signing for that sponsor won’t be able to sign off with another sponsor that sells the same things as them.

    The XGAMES has become so popular for sponsors because they get more and more viewers every year. So the companies saw that as an opportunity to get more publicized and get more sales for the company. Sponsors are all about keeping their person from signing off with someone else, so if the person being sponsored ends up signing of with someone else but still has the original sponsor the original sponsor will make sure that the products they sell are specified so people won’t get mixed up and not go there. If a sponsor doesn’t want their sponsored to sign off they will either pay them more or get them more equipment.

     Businesses want XGAMES athletes to endorse their products because if the athletes wear them and the fans love they athletes, he companies hope that the fans will buy the equipment that the athlete is wearing. Since more and more people have been joining and watching the XGAMES sponsors have realized that there is a business opportunity for them to get more sales.

     XGAMES athletes’ salaries have jumped in the past few years because of all the publicity they have been getting from fans and sponsors. Most of the athletes that won the XGAMES usually got from $10,000 to about $12,000, now they get from about $100,000 to app. $1,000,000. Winnings have jumped very high.

     In 1993 ESPN decides to devout resources to a gathering of extreme sports. In 1994 At a press conference at Planet Hollywood in New York City ESPN announces that the first Extreme Games will be held in Rhode Island.

   In summation, the XGAMES help new athletes to get famous and sponsored. The XGAMES help sponsors to get more costumers and publicity. Salaries of XGAMES winners have jumped to extreme amounts, and the XGAMES started in 1994.